Price it Right – Price sells a home faster than any other factor. If a listing price is set higher than 5% above market, it discourages buyers. As these buyers look around, they know they can get more elsewhere and may not come back for a second look if you lower the price.
Move-in Condition – After price, a move-in ready property is important to buyers. Get rid of the clutter, make it Q-tip clean, and refurbish where needed. Good investments are: shampoo the carpet, polish the floor, stronger light bulbs, open curtains, oil for hinges, window cleaner, brass polish, bagged limestone for damp odors, hydrogen peroxide mixed with cream of tartar for stained porcelain, and soap scum remover for ceramic tile.
Curb Appeal – There is only one chance to make a first impression, right? If buyers fall in love with the outside, they will want to see the inside. Keep the lawn mowed and shrubs trimmed. Make sure shutters are straight and blinds are at the same height. Clean or paint the front door and mailbox. Make sure windows are clean and walkways are clear. Put away garbage cans, garden hoses and lawn ornaments.
Brighten the Décor – Consider fresh paint in neutral colors. They are less likely to clash with other people’s furniture and accessories. This is probably the best dollar for dollar investment in selling a home. Also think about replacing the carpet.
Focus Rooms – The kitchen, master bedroom, and garage are the three most inspected areas. In the kitchen, clear counters and cabinets. Yes, buyers will look in cabinets, pantry and refrigerators. Some buyers may judge the whole house on the cleanliness of the appliances. Create spaciousness in the master bedroom by removing or moving furniture. Clear the closets of unused clothes to make them appear larger. Get the junk out of the garage so it too will appear larger.
Be Open to Various Financing Options – The more buyers that can afford your property, the better, and the quicker you’ll sell. Consider FHA or VA financing, paying closing costs, points, a decorator’s allowance, a price reduction, or seller financing. Flexibility may give you an edge over the competition.
Work as a Team – Tell your agent what you love about your home and neighborhood for additional selling points. In return, the agent will provide feedback from prospective buyers to ensure the home is at its maximum marketability.
Accenting – Add charm and a welcoming touch by adding color and fragrance. Add potted flowers by the front door, fresh cut flowers, a wreath on the front door, or birch wood in the fireplace. You want the buyer to be able to envision living in the space. Add potpourri, cinnamon sticks in the oven (be sure to turn it off just before showing) and candles on electric warmers for a warm fuzzy feeling. Lemon is said to entice buyers to buy. Consider running a lemon through the garbage disposal!
How to Show – During showings and open houses, plan to be away from the home. Statistically buyers spend more time in a property when the owner is not present. The more time a buyer spends in the property, the better chance at an offer. Be sure to secure pets. Some people may be afraid or allergic. Set the mood by putting on soft music and turn all the lights on. You want the home to appear bright and inviting.
Negotiating and Accepting an Offer – Reply as soon as possible. When buyers make an offer, they are in the mood to buy. Don’t let too much time pass – you don’t want them to experience buyer’s remorse. Be positive and flexible in negotiations. After all, you both want the same thing – a closed transaction. It can be challenging and even fun. Leave the details up to us. That’s what we’re trained to do.